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  • Harrison Wilk

Ben and Jerry's Should Stick to Ice Cream Instead of Political Virtue Signaling

The Fourth of July is meant to be a time of celebration. Celebrating the greatest country on earth. Every now and again, you will get a person or people who have to rain on the parade, and the sacrificial lamb this year was the ice cream company Ben and Jerry’s. Tweeting: “This 4th of July, it’s high time we recognize that the US exists on stolen Indigenous land and commit to returning it.”. They then link a petition to return the black hills, more importantly, Mount Rushmore, to the Lakota tribe. Very obviously something that will never happen. Why even take the time to tweet about something that will never happen?

Again, very obviously for the liberal brownie points without having to move a muscle. There is no natural way to return any ‘stolen land.’ Thinking about it briefly and immediately, some questions are always unanswered. Which tribe? Well, in this case, the Lakota, but why the Lakota? They aren’t the only ones who have called that land home. Where would we put the people who already live there? Why don’t they give up their factories and the land the factories sit on to the local tribes? Too many questions left to fall on deaf ears. The easiest solution to this problem would be to procure a better relationship with Native America. Ensure they know they are always welcome to participate as much as they want in our country and society. Our treatment of the Native Americans has always been a stain on this country’s history, and there is no doubt about that. The only way to make it right is to invite them in at their own pace and extend the olive branch as best we can. We continue to do this, but the only part missing is for the Native Americans to accept. They would benefit significantly from the protections of the United States, mainly because they are one the most criminally affected groups here in America.

Maybe Ben and Jerry should stick to ice cream rather than politics. I wish the ice cream weren’t so good; it would be more fitting if this were a vegan ice cream company. Instead, it’s unfortunately delicious, and they continue to have the platform they do because of it. 


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